Buell Business Partners


At Aston Lark we pride ourselves on our integrity, our vast knowledge and our promise to always deliver. Already awarded the highly prestigious Corporate Chartered Insurance Broker status, we’re recognised for our ethical good practice, the pursuit of excellence, and for achieving the highest standards for our clients.

We understand that the hospitality industry has unique insurance challenges and whilst your cover should be comprehensive it also needs to be tailored to you and how your business works. We will visit your premises to do a full business review to ensure we safeguard what matters most to you.



BDO is a global accountancy and business advisory firm. We operate in 154 countries with 64,500 people working out of 1,400 offices worldwide. Globally, BDO generates revenues of $7.3bn.

In the UK, we operate from 18 offices, covering all major business centres, across the country, employing 3,500 people offering tax, audit and assurance, and a wide range of consulting and advisory services.

As the world's fifth largest accounting network, BDO International combines global reach with strong personal relationships.



Big Cat is a no-nonsense marketing communications agency that has been working in the hospitality and leisure sectors for nearly 20 years. Our integrated marketing services include search engine marketing, advertising, brand and design, PR services and digital. We build brands and drive direct bookings.

Our experienced team of creatives and strategists work seamlessly with hotel sales and management teams, and the Buell Group network to deliver revenue growth and optimal profitability. Our beautifully designed websites deeply integrate into your existing hotel and revenue management systems.

We use campaign management, monitoring and evaluation software to ensure we can track the effectiveness of each channel and tactic, and make real adjustments guaranteeing cost effective growth and more revenue.


Capcon gives clients easy access to a joined-up range of specialist corporate services spanning audit & stocktaking, commercial intelligence, investigations and surveillance. Managing risk, securing regulatory compliance and raising operational efficiency are vital to the profitability of every leisure or retail based business.



Criton helps hoteliers and serviced apartment operators digitise their guest information, enhance their guests’ experience and increase their revenue. Criton is a clever content management system which allows property owners to publish their own fully customisable, white labelled app. Once published they can update and add information whenever they need to, with changes publishing instantly. With Criton, hotels can step into the digital world and connect with guests like never before! With their own branded app, hotels and property owners can provide useful content, anticipate guests' needs pre-arrival, send push notifications, upsell their services, and receive guest feedback on valuable aspects of their experience. With Criton, guests can make requests, order room service, discover the best places to visit, make mobile bookings and much more. Guests can access the information and message the hotel at their convenience, whether they are in the room or are out and about.  Hotels and property owners are in complete control of the information they give to guests, which will increase guest satisfaction and engagement. With Criton building an app is easy with a free 30-day trial.



Fit out Finance provides funding for the fit out of business premises; particularly in the hotel and leisure sectors.

Operating as brokers, we can source funds from a wide panel of lenders not just for tangible items like furniture and kitchen appliances but also softer assets including carpets and soft furnishings or even intangibles.

We are FCA authorised and will provide friendly, no-obligation quotes and advice.


Fleurets chartered surveyors

provide agency, valuation and advisory services to the specialist leisure and hospitality sector. Our chartered surveyors and specialist agents utilise extensive experience and comprehensive knowledge to provide true expertise to all our clients, across all our services. Underpinning all we do is our simple philosophy, to provide the best client service with the utmost integrity.

Established in 1820, Fleurets has a national reputation but retains the significant benefit of detailed local knowledge. This enables us to properly service both national and local work to achieve the best results in every case. Whether it is high level valuation work to support a merger or pre-pack proposal or agency work advising on how to deliver the best results from a disposal programme and then achieving the sales, Fleurets is ideally placed with detailed knowledge from first hand market activity.



For-Sight is a hotel-focused CRM platform which enables hoteliers to get closer to their guests through optimising their data and marketing channels, mainly email. Having worked closely with an array of hotels, resorts and groups over a number of years, our product & service has been refined to ensure campaigns can be targeted, segmented and deployed under one roof to streamline the marketing process.

Ultimately, For-Sight ensures the hotel marketing department has complete control of their data and thus the Guest Journey. This approach enables hotels to attract more direct bookings as opposed to through third parties and helps them understand precisely what their customers want. Clients include Redefine BDL, Dalata Hotel Group, Apex Hotels, Village Hotels, Jurys, Crieff Hydro and more.



HJR Tax are a firm of property tax consultants who specialise in making embedded capital allowances claims on commercial property and have a niche in the hospitality industry.

Making embedded capital allowances claims is very specialist area of taxation that falls outside of accountants remit due for the need for specialist surveyor and property tax knowledge. In fact, we are one of only a very small number of companies in the country who offer this service.

Most hotel owners are not aware of their entitlement to make such claim and there are no upfront costs in using our service. HJR Tax agree around ten claims a week with HMRC resulting in tens, and sometimes hundreds of thousands of pounds in tax relief for property owners.



Hop Hospitality Training is a specialist Hospitality training company. We design and deliver training solutions that allow teams to create emotional connections with their guests. Our modern approach to training is specific, practical and empowering. We use a blended learning programme to create genuine, honest and confident teams who can deliver bespoke Hospitality experiences to each and every guest. From management to chef training our aim is to create the best environment possible for both guests and teams alike. We work with some of the UK’s best independent restaurants as well as some of the country's leading Hospitality brands. 



jdr is a management recruitment company specialising in the hospitality industry with a specific focus on hotels. The key market for jdr is the United Kingdom, with a small amount of international work for long established clients.



A bespoke reservation service that captures calls and delivers sales.  Hotelfone provides your business with the necessary support, to manage the erratic and unpredictable demand of hotel telephone reservations.



Navigator is an employment law, HR and health & safety practice based in Edinburgh. We provide legal advice, conduct employment law, health & safety and HR audits, write policies and procedures, represent at employment tribunal and act for organisations in consultations and negotiations with unions. We also write and deliver bespoke and accredited training and development sessions and due to client demand, we have compiled a programme of focus groups to look at the most pressing and current issues facing the hospitality sector today.


Pacific Infotech

Pacific Infotech Offers specialist IT support services for the UK hospitality industry, we work with hotels across the country to increase the performance and value for money they get from their IT infrastructure without increasing costs. Pacific Infotech delivers a comprehensive range of bespoke solutions, including:

Dedicated IT Support - The hospitality industry is one that truly never sleeps, which is why our Apple and Microsoft certified support specialists are available 24/7/365 to keep your vital systems performing at their best. We also offer a host of services including IT security, disaster recovery, cloud migration and more.

Online Marketing (Search Engine Optimisation) - We enjoy an enviable reputation for empowering our clients to improve the R.O.I generated from their online presence. By combining the latest techniques in Search Engine Marketing, Social Media Optimisation and Pay Per Click advertising with effective strategies, we enable you to improve your Google rankings, build brand loyalty, and get found by the right people at the right time.

Web Design – Whether it's redesigning your existing site to increase bookings or building a whole new site from scratch, our website design team build powerful, dynamic platforms which attract visitors, drive sales, and increase repeat bookings.


Pure Purchasing

Pure Purchasing Consultants specialise in controlling costs for businesses in the following areas energy management and procurement, energy generation, metering and new energy connections, green technologies, cash transactional systems, waste management and AMPR. Our clients range from single and multi-site businesses in the commercial and leisure sectors in the UK and EU.



Revenue by Design provides business transforming revenue management and distribution solutions to the hospitality industry focussed on driving top and bottom line profitability. As a company, we have extensive experience of driving optimal revenue management strategies in hotels and accommodation providers. As a result, there are few challenges that we don’t have experience of.

We use this experience to power businesses through cost effective outsourced revenue management services, delivering best in class training programmes, and providing clarity and direction to your revenue and distribution strategy.



Based in London, Wedlake Bell offers discerning clients both here and abroad bespoke legal advice. They not only deal with the full range of corporate, commercial and property matters but also advise clients on their private affairs. Wedlake Bell’s size means that they can ensure the highest level of service and partner involvement that their clients have come to expect.



Xpress Recruitment is a specialist Hospitality and Retail Management Recruiter offering high quality, cost effective recruitment services tailor made for specific client needs.  Xpress provides advertising, response handling, candidate screening, interviewing and short-listing services.