Buell Business Partners


Avvio are the UK and Ireland's experts in driving direct booking revenue for hotels and serviced apartment groups. We offer a world class booking engine designed to secure more bookings that incorporates features for dynamic room substitution (secures longer stay enquiries), packages, upgrades and "personalisation" options to secure return visitors to your website as customers. Alongside this we provide expert digital marketing services for PPC, SEO and Metasearch channels.

We also offer specialist hotel website design that is optimised to increase your site's conversion rate. In an age of over dependence on OTAs, Avvio helps you redress the balance of direct bookings and offer to guarantee at least a 25% uplift in direct bookings when you work with us.



Brodies is the Scottish headquartered law firm offering clients the largest specialist legal resource in Scotland, delivering services of the highest quality to Scottish, UK and global organisations.  With offices in Aberdeen, Edinburgh, Glasgow and Brussels, Brodies offers legal advice to private and public sector clients in core areas such as mergers & acquisitions, business disputes, commercial property, banking & financial services, employment, pensions & benefits and trust & tax.



Capcon gives clients easy access to a joined-up range of specialist corporate services spanning audit & stocktaking, commercial intelligence, investigations and surveillance. Managing risk, securing regulatory compliance and raising operational efficiency are vital to the profitability of every leisure or retail based business.



Criton helps hoteliers and serviced apartment operators digitise their guest information, enhance their guests’ experience and increase their revenue. Criton is a clever content management system which allows property owners to publish their own fully customisable, white labelled app. Once published they can update and add information whenever they need to, with changes publishing instantly. With Criton, hotels can step into the digital world and connect with guests like never before! With their own branded app, hotels and property owners can provide useful content, anticipate guests' needs pre-arrival, send push notifications, upsell their services, and receive guest feedback on valuable aspects of their experience. With Criton, guests can make requests, order room service, discover the best places to visit, make mobile bookings and much more. Guests can access the information and message the hotel at their convenience, whether they are in the room or are out and about.  Hotels and property owners are in complete control of the information they give to guests, which will increase guest satisfaction and engagement. With Criton building an app is easy with a free 30-day trial.


Fleurets chartered surveyors

provide agency, valuation and advisory services to the specialist leisure and hospitality sector. Our chartered surveyors and specialist agents utilise extensive experience and comprehensive knowledge to provide true expertise to all our clients, across all our services. Underpinning all we do is our simple philosophy, to provide the best client service with the utmost integrity.

Established in 1820, Fleurets has a national reputation but retains the significant benefit of detailed local knowledge. This enables us to properly service both national and local work to achieve the best results in every case. Whether it is high level valuation work to support a merger or pre-pack proposal or agency work advising on how to deliver the best results from a disposal programme and then achieving the sales, Fleurets is ideally placed with detailed knowledge from first hand market activity.



For-Sight is a hotel-focused CRM platform which enables hoteliers to get closer to their guests through optimising their data and marketing channels, mainly email. Having worked closely with an array of hotels, resorts and groups over a number of years, our product & service has been refined to ensure campaigns can be targeted, segmented and deployed under one roof to streamline the marketing process.

Ultimately, For-Sight ensures the hotel marketing department has complete control of their data and thus the Guest Journey. This approach enables hotels to attract more direct bookings as opposed to through third parties and helps them understand precisely what their customers want. Clients include Redefine BDL, Dalata Hotel Group, Apex Hotels, Village Hotels, Jurys, Crieff Hydro and more.



Hop Hospitality Training is a specialist Hospitality training company. We design and deliver training solutions that allow teams to create emotional connections with their guests. Our modern approach to training is specific, practical and empowering. We use a blended learning programme to create genuine, honest and confident teams who can deliver bespoke Hospitality experiences to each and every guest. From management to chef training our aim is to create the best environment possible for both guests and teams alike. We work with some of the UK’s best independent restaurants as well as some of the country's leading Hospitality brands. 



A bespoke reservation service that captures calls and delivers sales.  Hotelfone provides your business with the necessary support, to manage the erratic and unpredictable demand of hotel telephone reservations.



As an independent Insurance specialist, Lark has been providing individuals, families, private businesses and multi-national enterprises with its expertise for upwards of 60 years.  Lark Insurance understand the Hospitality Industry well and has a number of clients across the sector whilst also providing a much broader based insurance offer to the market in general.



Moore Stephens’ is a top 10 accounting and advisory firm that offer support to individuals and businesses across the hotels and leisure sectors.

The clients that we work with have full access to our international and national networks, and take advantage of our experience in the areas of accountancy and tax advisory, employer support and payroll, through to corporate finance, wealth management and more.


Pure Purchasing

Pure Purchasing Consultants specialise in controlling costs for businesses in the following areas energy management and procurement, energy generation, metering and new energy connections, green technologies, cash transactional systems, waste management and AMPR. Our clients range from single and multi-site businesses in the commercial and leisure sectors in the UK and EU.



jdr is a management recruitment company specialising in the hospitality industry with a specific focus on hotels. The key market for jdr is the United Kingdom, with a small amount of international work for long established clients.



Suite Company is a smart, savvy company that bring a new and spirited approach to the hotel and travel business. With over 30 years’ experience within the industry, they have the know-how to help you get the most out of your business, your clients and your people. With a truly unique business review, they recognise the challenges, understand the problems and have the skills to help you resolve them. Suite Company will work with you, and for you, and share our expertise at every step. They are well respected and well connected. They hit the ground running, identify the solution, and get your job done quickly and professionally. Their business is about maximising your business.



TBDA is True Business Development Activation by measurably building revenue in 3 core ways – increasing visit frequency, increasing spend value and increasing the number of new customers.

Three business development solutions drive this success – proven solutions for building customer loyalty, instant at-table customer feedback and leveraging customer knowledge blueprint.



Pacific Infotech Offers specialist IT support services for the UK hospitality industry, we work with hotels across the country to increase the performance and value for money they get from their IT infrastructure without increasing costs. Pacific Infotech delivers a comprehensive range of bespoke solutions, including:

Dedicated IT Support - The hospitality industry is one that truly never sleeps, which is why our Apple and Microsoft certified support specialists are available 24/7/365 to keep your vital systems performing at their best. We also offer a host of services including IT security, disaster recovery, cloud migration and more.

Online Marketing (Search Engine Optimisation) - We enjoy an enviable reputation for empowering our clients to improve the R.O.I generated from their online presence. By combining the latest techniques in Search Engine Marketing, Social Media Optimisation and Pay Per Click advertising with effective strategies, we enable you to improve your Google rankings, build brand loyalty, and get found by the right people at the right time.

Web Design – Whether it's redesigning your existing site to increase bookings or building a whole new site from scratch, our website design team build powerful, dynamic platforms which attract visitors, drive sales, and increase repeat bookings.



Based in London, Wedlake Bell offers discerning clients both here and abroad bespoke legal advice. They not only deal with the full range of corporate, commercial and property matters but also advise clients on their private affairs. Wedlake Bell’s size means that they can ensure the highest level of service and partner involvement that their clients have come to expect.



Whitebridge is a specialist advisor for investors, developers and operators in the hospitality industry.  Providing investment, operational and concept development advice for hotels, mixed-use resorts, leisure facilities, casinos, visitor attractions and sporting venues.



Novalign are experts in Recruitment Process Outsourcing (RPO).  They support some of the UK's most forward looking organisations to significantly improve employee performance and staff retention by aligning core values and role behaviours.



Procure Wizard is an award-winning e-purchasing platform which enables organisations to control and manage all elements of the procurement cycle to reduce purchasing costs and streamline accounting & administration processes.



Xpress Recruitment is a specialist Hospitality and Retail Management Recruiter offering high quality, cost effective recruitment services tailor made for specific client needs.  Xpress provides advertising, response handling, candidate screening, interviewing and short-listing services.